TuckCenter for Global Business and Government

Global Business Perspectives: John Jove T’89

John C. Jove T'89 is the vice president for International Retail Sales at PepsiCo. He visited Tuck recently to participate in the 2012 Latin America Highlight Week, speaking on a panel titled Entering the Latin American Market and Embracing Future Opportunities. In this video he talks about some of the characteristics of the business culture in Latin America, the opportunities of marketing to the bottom of the pyramid consumers, and some of PepsiCo's social initiatives in Latin America. Finally, he discusses the upcoming business opportunities presented by the 2014 World Cup and the 2016 Olympics in Brazil.